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Email Strategy for Beginners
An introduction to Email Marketing Strategy
Course Introduction: Email Marketing & what to expect in this course (3:21)
Email Marketing effectiveness & Top things to keep in mind (4:49)
From Basic to Advanced: the different levels of email strategy (11:46)
Setting your objectives - a powerful way to stay focused (6:16)
Deliverability: What is it? Why is it important? (10:55)
Email Marketing Fundamentals: Laying your solid foundations
Create an Email Marketing Program Calendar to keep you on track (17:24)
Data: the lifeblood of your email program (7:59)
Subscriber Acquisition: growing your email list (7:09)
Email Design: the fundamentals (14:43)
Onboarding your new subscribers - Welcome Emails (9:01)
Promotional Emails: your ongoing Email program
Measuring the outcomes of your hard work
What metrics should you be looking for to measure success?
Keeping your finger on the pulse - what to measure, when, and staying focused (4:43)
Next Steps: where to from here?
You've laid the sound foundations - where to next? (4:36)
Stay focused: How to ensure subscriber retention (8:05)
Setting yourself up for the next steps: Data enrichment (4:28)
Wrap Up (2:56)
What metrics should you be looking for to measure success?
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